Dheeraj Sinha is a prominent figure in the field of advertising and marketing, currently serving as the CEO of Leo Burnett South Asia and Chairman of BBH India within the Publicis Groupe. His professional journey has been marked by numerous achievements and significant contributions to the industry.
PERSONAL INFORMATION
There is no available information about his family, zodiac sign, hobby, or nationality.
EDUCATION
Dheeraj Sinha’s educational background includes a Post Graduate Diploma in Communications from MICA | The School of Ideas, a Bachelor of Arts (Hons) degree in Economics from Shri Ram College of Commerce, and schooling from Birla Public School, Pilani, St. Xavier’s School, Hazaribagh, and Mount Carmel School, New Delhi. His academic and extracurricular achievements demonstrate his well-rounded foundation and commitment to continuous learning and development throughout his career.
CAREER
In his current role since April 2022, Dheeraj has been instrumental in Leo Burnett’s impressive performance in 2022, receiving accolades such as the Creative Agency of the Year Award at the One-Show Abby awards and the Grand Prix for Sustainable Development Goals at Cannes Lions 2022, recognizing the outstanding work on P&G Whisper. Notably, he also secured a remarkable new business win by signing up the entire portfolio of 15+ brands of PepsiCo India, marking the largest-ever new business win in the Indian advertising industry.
Dheeraj has embarked on a mission to transform Leo Burnett and its associated agencies into new-age entities, emphasizing collaboration, excellence, and meritocracy. He aims to position Leo Burnett as a top-tier agency in India, creating innovative work for its esteemed clientele. Additionally, he’s committed to elevating BBH to one of the top two offices globally within the BBH network and nurturing the leadership positions of Publicis Business and Publicis Health in their respective categories.
Under his leadership, Dheeraj has driven a robust acquisition strategy across all five agency brands, securing new clients such as Spotify, PepsiCo, Airtel, PhonePe, Meta, Visa, LinkedIn, Adidas, Colors, Anchor Panasonic, Apollo Health, Roposo, Bajaj Electricals, and many more. Simultaneously, he has maintained strong relationships with existing clients, including HDFC Bank, HDFC Life, P&G, GSK, Jeep, Reliance Retail, Beam Suntory, Redbull, and others, with the aim of sustaining growth momentum.
As a next-generation leader, Dheeraj is committed to building a modern agency culture based on values such as openness, camaraderie, resilience, and confidence. His significant investments in learning and development programs, along with campus recruitment initiatives, are contributing to the creation of a talent pool known as Mutant DNAs.
Dheeraj’s extensive experience also includes his tenure as CEO and Chief Strategy Officer, South Asia at Leo Burnett from April 2020 to March 2022, where he focused on transforming Leo Burnett, Publicis Business, and Publicis Health into forward-looking companies. He successfully added over 100 new clients/projects, led by a profound emphasis on collaboration, excellence, and utilizing data, technology, and creativity to solve real-world problems.
Prior to his Leo Burnett role, Dheeraj held key positions at various renowned agencies, including Chief Strategy Officer roles at Grey Group and Bates, where he fostered a culture of strategy and thought leadership, won several awards, and worked with notable clients in the region. His achievements extend to his tenure at McCann Erickson, Havas Creative Network, and PSL McCann, where he worked on diverse projects and contributed significantly to the growth of various brands.
