Sharmila Shah is currently serving as the Chief Marketing Officer at CRISIL Limited, a position she has held since July 2023. In this role, she has been responsible for leading the marketing initiatives of the company, focusing on client-centricity and solving challenging brand problems. Her achievements include changing the brand perception among CXOs in Fortune 500 companies in the US, influencing the influencer community of analysts and media, and building a consistent brand across various touchpoints.
EDUCATION
Sharmila holds a Post Graduate Diploma in Business Administration (PGDBA) with a specialization in Marketing from Babasaheb Gawde Institute Of Management Studies, completed in 2001. She also earned a Bachelor’s Degree in Business/Commerce from K J Somaiya College in 1999.
CAREER
Prior to her current role at CRISIL, Sharmila spent 11 years and 5 months at Fractal Analytics in Mumbai, India. During her tenure, she held the position of Vice President Marketing and played a key role as a founding member of the marketing division, which was established in 2012. She demonstrated a strong commitment to the brand and successfully led initiatives to address complex challenges.
Before her time at Fractal Analytics, Sharmila gained experience in marketing roles at Infrasoft Technologies Ltd, IntegraScreen Ltd, Intentia South Asia Pvt. Ltd, and PCS Industries Ltd. In these positions, she showcased her skills in creating value propositions, positioning brands, and leading teams to achieve business impact.
Throughout her career, Sharmila has built a respected team, developed talent, and contributed significantly to the marketing strategies of the organizations she has been a part of.
