Anirban Banerjee is a dynamic professional whose career is marked by his strategic prowess in marketing and his entrepreneurial spirit. Currently serving as the Co-Founder and Chief Marketing Officer (CMO) at flutrr, a dating app, Anirban is a driving force behind the company’s marketing endeavors. His role is defined by a deep understanding of the Generation Z audience, a demographic that significantly contributes to the usage of dating apps in India. At flutrr, Anirban leads marketing initiatives that prioritize breaking down language barriers, ensuring the safety of female users, and fostering an inclusive environment where people from all corners of the country can connect meaningfully. His vision for flutrr is to redefine online dating in India, transforming it from a taboo subject into a lifestyle choice.
PERSONAL INFORMATION
No information is available about his birthdate, religion, caste, family members, hobbies, or zodiac sign.
EDUCATION
Anirban’s educational background in Mass Communication and Media Studies further strengthens his marketing acumen. His proficiency in Adobe Creative Suite, coupled with his skills in business analysis and brand management, underscores his versatility and excellence in the marketing field. Anirban Banerjee’s career trajectory showcases his passion and expertise, establishing him as a prominent figure in the dating app industry and the broader entrepreneurial landscape. His dedication to redefining online dating in India sets a compelling example of his innovative and forward-thinking approach to marketing and entrepreneurship.
CAREER
In addition to his role as CMO, Anirban is also a co-founder of flutrr, contributing to the creation of a multilingual, safe, and inclusive dating app. The platform’s distinctive feature lies in its inclusive approach towards gender identities and linguistic diversity. Anirban’s commitment to improving the app’s compatibility index and overall user experience demonstrates his dedication to making the app more intelligent and user-friendly.
His previous roles at MeVero, Inc. as a Marketing Manager and Brand Manager equipped him with a solid foundation in marketing strategy, branding, advertising, and user experience. At MeVero, Anirban delved into influencer-based marketing, a modern and sought-after marketing strategy, emphasizing his adaptability and innovative thinking.
