Kaushik Banerjee is a seasoned entrepreneur and business leader with a rich history of founding and leading successful ventures. Currently, he holds the position of Co-Founder and CEO at flutrr, a vernacular dating app. Kaushik’s career spans various industries and roles, showcasing his versatility and leadership capabilities.
PERSONAL INFORMATION
No information is available about his birthdate, religion, caste, family members, hobbies, or zodiac sign.
EDUCATION
Kaushik Banerjee is an alumnus of the prestigious Indian Institute of Management, Lucknow, where he earned his Master of Business Administration (MBA) degree with a focus on Marketing and Operations. His educational background also includes an Engineer’s Degree in Mechanical Engineering from Jadavpur University and a high school education in Science from La Martiniere for Boys, Kolkata.
CAREER
His journey at flutrr began in March 2021, where he assumed the role of Co-Founder and CEO. Flutrr is dedicated to revolutionizing the dating app landscape by offering a multilingual and culturally inclusive platform. Under Kaushik’s leadership, the company aims to redefine the way people in India perceive and experience online dating.
Prior to his involvement with flutrr, Kaushik co-founded and served as CEO at MeVero Inc., USA, from May 2019 to February 2021. MeVero is a pioneering venture, known for being the world’s first AI-powered platform designed to facilitate the pursuit of passions effectively. The company’s operations span Palo Alto, California, USA, and Kolkata, India. Kaushik’s leadership was instrumental in establishing MeVero as an innovative force in the industry.
Kaushik’s career also includes his role as the founder of MNext, where he initiated a Brand & Digital Consultancy firm aimed at helping Small & Medium Enterprises (SMEs) in the digital space. During his tenure, he successfully enabled 32 companies to enter the digital realm and boost their revenues cost-effectively. He also played a key role in setting up e-commerce portals and assisting in the establishment of a private university.
His contributions extend to his role as Vice President & SBU Head at ABP Group, where he oversaw three divisions, including the Bengali Language newspaper, the Radio business, and the Digital SBU. Here, he was pivotal in setting up the Digital Business from scratch and generated substantial revenue in the first full year of operation. Kaushik’s ability to turn around the Radio Business from a loss-making station to a profitable venture is indicative of his strategic acumen.
Further showcasing his marketing and business expertise, Kaushik served as DGM – Marketing & New Product Development at the Murugappa Group. He headed the marketing and new product development function for the leader in the Sanitaryware & Taps market. His achievements included launching Parryware taps in the Indian Market and successfully re-engineering a subsidiary called Johnson Pedder, turning it from losses to profit.
His stint as DGM- Marketing & Corporate Sales at Idea Cellular Ltd was marked by managing the Circle marketing function in Hyderabad, overseeing the brand transition from Tata Telecom to Idea Cellular, and introducing India’s first Closed User Group (CUG) package. He also established a distributor and Channel Partner network for Corporate Sales.
In the earlier stages of his career, Kaushik served as Marketing Head – Packaged Tea Division at Duncans Tea Limited, where he managed a portfolio of six FMCG brands in the packaged tea segment. He significantly contributed to setting up a distribution channel in major metros and doubling the turnover for the flagship brand, Double Diamond, within four years.
Kaushik’s journey began at Titan Company Limited, where he started his career as a Product Manager, launching Titan Clocks in the Indian Market. This role involved a wide range of responsibilities, including product planning, pricing, distribution channel setup, advertising, market research, and sales force incentive planning.
In summary, Kaushik Banerjee is a dynamic leader with a track record of entrepreneurship and leadership across diverse industries. His strategic vision, business acumen, and passion for innovation have been instrumental in the success of the ventures he has been a part of, making him a prominent figure in the entrepreneurial and business world.
