Nihal Raj, often known as “Kicha,” is a culinary prodigy who has made a significant impact in the culinary world at an incredibly young age. His culinary journey began when he was only four years old, and he has since achieved remarkable recognition and accolades.
PERSONAL INFORMATION
Details about Nihal Raj’s family and personal relationships remain undisclosed, maintaining a level of privacy in his personal life.
EDUCATION
Details about Nihal Raj’s education.
ABOUT
In January 2020, Nihal received the Global Child Prodigy Award, which highlighted his exceptional talents in the culinary arts. One of the defining moments in his career was when he was invited to appear as a guest on ‘The Ellen DeGeneres Show.’ During his appearance on the show, Nihal showcased his culinary expertise by teaching the host, Ellen DeGeneres, how to prepare Kerala’s traditional breakfast dish, puttu.
In 2016, Nihal’s talents caught the attention of Facebook, which acquired non-exclusive rights to one of his cooking videos where he demonstrated how to make a ‘Mickey Mouse Mango Ice Cream.’ Facebook paid Nihal $2,000 for the video. Remarkably, he donated a portion of his earnings to support autistic children in Kerala.
Nihal’s passion for cooking, his insatiable curiosity for knowledge, and the unwavering support of his family have made him a culinary sensation. His ambition extends beyond cooking for Earth; he aspires to “cook in space” as part of a space mission. He dreams of inventing an oven that can function in outer space, where he can bake while wearing an astronaut suit.
Nihal’s journey began at the age of three when he was fascinated with technology and spent much of his time researching cooking-related topics using Google voice.
He was inspired by EvanTube, a YouTube channel hosted by a nine-year-old boy who reviews toys alongside his father. This inspiration led Nihal to create his own YouTube channel, KichaTube HD, initially with ten videos. His content quickly gained popularity, and he now has nearly 40,000 subscribers.
Beyond YouTube, Nihal’s culinary talents and media appearances have made him a prominent figure in the world of influencer marketing. His influence extends beyond social media, with major brands recognizing his potential to influence the purchasing decisions of his peers.
In a broader context, Nihal is part of Generation Alpha, a generation that has grown up immersed in digital technology. The internet has played a significant role in shaping their preferences and interests. However, it’s important to consider the potential risks and challenges related to privacy and online exposure, especially for young influencers.
While the influencer landscape in India is still evolving, children like Nihal Raj have the potential to become influential figures with considerable reach and impact on the digital market.
As digital platforms continue to grow, influencer marketing is likely to expand, and brands will increasingly collaborate with influencer kids. The focus should remain on ensuring the safety and privacy of children on the internet, considering the challenges related to data privacy, online trolling, and potential negative interactions. In this context, measures need to be taken to protect children in the digital space.
