Yeshoda Karuturi’s floral startup Rose Bazaar is upending India’s flower industry.
PERSONAL INFORMATION
Yeshoda Karuturi was raised in Bengaluru. The names of her father and mother are unknown. There is no information available about her family members, personal life, or marital status.
EDUCATION
Yeshoda earned a Bachelor of Business Administration and a Master of Accounting from Washington University.
ABOUT
Rose Bazaar, a Bengaluru-based startup, offers a subscription-based model for Indian households to purchase flowers. 746 CLAPS +0 +0 In most countries, picking up the newspaper starts the day, but in India, there’s often a garland of flowers waiting to be picked up as well. They are used to make offerings during daily puja and are worn by many women. Rose Bazaar, a Bengaluru-based startup, is attempting to modernise this tradition. It’s also the story of two young sisters. In India’s thriving startup ecosystem, entrepreneurs are creatively ramping up a family business. Flowers have been a constant in their lives since 1994, when Yeshoda was born. Their father established a rose farm that expanded into India, Kenya, and Ethiopia.
