Yin May Lau is a distinguished professional with a multifaceted career history that spans various industries and leadership roles. Presently, she holds the esteemed position of Group Chief Marketing and Customer Experience Officer at Malaysia Airlines, where she has been in this pivotal role since May 2018. Her responsibilities involve shaping the airline’s marketing strategies and enhancing the overall customer experience.
PERSONAL INFORMATION
Yin May Lau’s academic journey began with a Bachelor of Business in Accounting from Monash University, following which she completed her Cambridge A-Levels in Accounting at Taylor’s College. Her career path underscores her diverse skill set, leadership acumen, and strategic expertise, making her a prominent figure in the professional world.
ABOUT
Prior to her current role, Yin May Lau has contributed her expertise to several key positions:
1. Director at Kumpulan Farmasi Vitacare Sdn. Bhd (Feb 2017 – Apr 2018): In this capacity, she played an integral role in the growth and management of the Vitacare Group of Pharmacies in Malaysia.
2. VP Group CEO’s Office and Sales & Marketing at Taylor’s Education Group (Jan 2015 – Nov 2015): As part of the Group CEO’s Office, she spearheaded strategic initiatives and was instrumental in driving business transformation through Business Process Reengineering (BPR) and corporate restructuring. Simultaneously, she led operational teams responsible for admissions, marketing, and communications, ensuring the achievement of key performance indicators related to revenue and costs.
3. Country General Manager at Vocanic Malaysia, a GroupM Company (2014): Yin May Lau successfully led and managed the expansion of a top social media agency into Malaysia. Her responsibilities encompassed various aspects of growing the business in the country, including business development, client servicing, stakeholder management, staffing, and financials.
4. Senior Vice President, Programme Management & Corporate Comms, Corporate Strategy at Destination Resorts and Hotels (Khazanah Nasional Berhad) (2011 – 2014): Her portfolio included overseeing group programme management, developing a comprehensive project management framework, and implementing robust status reporting for various stakeholders. She also played a vital role in corporate PR and communications, representing the group at international trade events and conferences.
5. Business Transformation Consultant at AmBank (contracted via Alleati Consulting) (2010 – 2011): In this role, Yin May Lau served as a Turnaround Specialist, leading strategic initiatives in retail banking business transformation. She managed a range of projects, from organizational restructuring to customer analytics and segmentation.
6. Head of Firefly Holidays at Firefly Airlines (2008 – 2010): She established Firefly Holidays, a start-up travel agency, to bolster the ancillary revenue stream of Firefly Airline. She built the business from the ground up, handling licensing, staffing, IT, operational processes, and business partnerships.
7. Head of Marketing & Communications at Firefly Airlines (2007 – 2008): Yin May Lau was part of the pioneering team that set up Firefly Airlines, a subsidiary of Malaysia Airlines. Her responsibilities included managing various aspects of the start-up, from licensing and regulatory matters to sales, marketing, and communication.
8. Business Turnaround Specialist (2004 – 2007): As part of the Turnaround Management Office within the airline, she spearheaded and implemented major projects and initiatives across all departments to achieve operational and corporate goals. Her contributions included project management to drive efficiency and effective processes.
9. Media Specialist & Planner at MindShare, GroupM (2003 – 2004): In this role, she advised clients across diverse industries on advertising and media placement strategies, aligning with corporate objectives and campaign goals.
10. Management Consultant at Accenture (2001 – 2003): Specializing in the Banking and Financial Services sector, she provided consultancy services for major banks and financial institutions, focusing on corporate restructuring, mergers and acquisitions, customer service, and CRM projects.
