Ishaan Arora is a dynamic entrepreneur and the co-founder of FinLadder, an ed-tech organization dedicated to enhancing financial literacy. Born and raised in a non-business family, Ishaan’s journey into entrepreneurship began at the age of 19, during his second year of undergraduate studies. Despite the daunting statistics that nine out of ten startups fail, Ishaan pursued his passion with determination and resilience.
PERSONAL INFORMATION
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PHYSICAL APPEARANCE
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CAREER
FinLadder started as a YouTube channel, where Ishaan posted educational videos for free. In the very first month, the channel taught over 100 students from various universities, revealing the immense potential of the model. Recognizing this potential, Ishaan and his team decided to monetize their efforts, transforming FinLadder into a sustainable business.
The road to success was not without its challenges. Building a competent team, developing comprehensive courses, and navigating the ups and downs of a startup journey tested Ishaan’s resolve. He firmly believed that a strong mindset was crucial for overcoming these obstacles. Celebrating the first student in 2019 was a memorable milestone, and today, with over 10,000 enrolled students, FinLadder is making significant strides in promoting financial literacy and skill development.
Ishaan faced considerable peer pressure, especially during his third year of college when conversations about placements and master’s programs dominated his social circles. He emphasized the importance of not comparing oneself to others and having faith in one’s abilities. Initially, balancing social and professional life was challenging, but Ishaan’s dedication to his startup meant that his professional life took precedence.
When it came to dealing with failure, Ishaan adopted a straightforward approach: acceptance. He believed in understanding the reasons behind failures and continuing to work towards his goals, viewing each setback as a learning opportunity.
The journey presented numerous challenges, including assembling a reliable team, earning the trust of students, and competing with established ed-tech giants. Ishaan overcame these hurdles by finding ways to retain talent through incentives and growth opportunities, building strong credentials, and continuously improving their products based on market feedback. Understanding the market and being customer-friendly, such as offering discounts and personalized interactions, played a vital role in their success.
For Ishaan, success is a state of mind, not measured by money or degrees, but by happiness, health, and satisfaction. He believes that anyone who reaches a stage in life where they are content and fulfilled is truly successful.
In addition to his role at FinLadder, Ishaan is a prolific content creator with a presence on over five social media platforms. He is also a derivatives trader, portfolio manager, and career counselor, showcasing his multifaceted expertise and commitment to empowering others in their financial and professional journeys.
